There have been scores of articles and posts regarding the PR disaster that was Netflix’s recent decision to raise prices in what has generally been seen as a brand reputation-damaging move by CEO Reed Hastings. Read more
CommCore Blog and News
No Waffling: How One Company Uses Crises to Its Advantage
When FEMA officials assess the need for aid after a weather disaster in the Mid-Atlantic or Southeastern US, they consult two barometers: The Saffir-Simpson Wind Scale, and how many Waffle Houses are open.
Steve Jobs
Our first computer at CommCore was an Apple ii – about as primitive as the Wright Brothers’ first plane was to today’s A-380 or a Boeing Dreamliner. The Apple product gave us an edge. Read more
60 Minutes profile of the New York Police Department (NYPD): Great PR, Bad Guys beware.
As a crisis counselor who has worked with law enforcement, I saw the “60 Minutes” Sept.25 “Fighting Terrorism in New York City” as a terrific PR coup for the NYPD and Commissioner Raymond Kelly. Read more
Message Brainstorming: Opening Up The Bottle
Esquire’s Ross McCammon was intentionally making light of corporate message brainstorming sessions in his recent blog “What’s The Secret to Brainstorming?”
We took the tongue-in-cheek approach in stride — “You could put a bottle of tequila in the middle of the table” – after all, we at CommCore have our own message development methodology and techniques that do produce results.
Read more Infographic: Crisis Planning
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Netflix too “Qwik” for Its Own Good
When we signed on to Twitter on Monday we noticed that “Qwikster” is a trending hashtag. So we searched Qwikster online and noted the news that Netflix is breaking the company up into separate DVD-by-mail and streaming units.
Read more Lessons Learned from 9/11
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Political Reporting “De-volves”
The 2012 US Presidential campaign is well underway and so is the media coverage of the media coverage. Each 4-year cycle produces a President and a Vice President as well as its share of media stories, campaign books, new reporting stars, and plenty of coverage of the press talking about themselves. Read more
Video Blog on Christine O’Donnell’s Media Interview by Andy Gilman
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