The Pulse’s Top 10 Social Media Influencers of 2011 illustrates the variety and importance of social media engagement. Included are professional bloggers, corporate communicators, marketers, consultants, authors, and ordinary citizens. Some favor Facebook, others Twitter and Google+.
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Video: Reasons for Journalists and PR to Fall in Love
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What should PR people know about the Media…Yet again.
Think of the wonderful sparring partners in fiction, film and TV. Is there any better metaphor for the co-dependent relationship between reporters and PR professionals?
As the saying goes, “Can’t live with ’em. Read more
Media Engagement 101
Two items reminded us of the value of proactively engaging with the media.
Item 1: In a recent NY Times profile, General Motors CEO Dan Akerson said: “I’d been in private equity for eight years, and my attitude was I don’t talk to the press if I don’t want to. Read more
Top 10 Social media Blunders: Viral Ooops Won’t Cut It
Social media is now such a standard communications and PR tool that lists such as Advertising Age’s top-10 social media blunders are annual postings. The snafus listed in this 2011 edition are instantly recognizable in fewer words than it takes to fill a 140-character Twitter feed.
Read more To Tweet or Not to Tweet
Will they ever learn? A few simple social media tips could have helped Kansas Governor Sam Brownback avert a Twitter-imposed reputation crisis, a seemingly growing trend among public figures. When high school student, Emma Sullivan visited the state capitol, she tweeted “Just made mean comments at gov brownback and told him he sucked, in person #heblowsalot.” Read more
Da Vinci + Gawande = Fewer Crisis and Business Mistakes
Leonardo da Vinci was ahead of his time in many ways. NPR’s Robert Krulwich has a great blog on DaVinci’s “To Do” list from the 1490’s. Pretty good illustrations.
The blog reminds me of one of my favorite books of the past couple of years, The Check List Manifesto by Atul Gawande.
They’re OUR Followers and You Can’t Take ‘Em
An online mobile news and reviews resource, PhoneDog, has filed a lawsuit against a former employee whom they claim absconded with 17,000 Twitter followers in its data base. What’s interesting is that the company is viewing the taking of names and a Twitter password as a trade secret or company intellectual property. Read more
Celebrity Chef Gets Burned
New York celebrity chef Mario Batali stepped into a real stew of his own making last week after he equated bankers with Hitler and Stalin during remarks at a Time Magazine event to propose Persons of the Year.
Read more “It’s Alright, Ma. I’m only Bleeding!”
When Bob Dylan penned and composed “It’s Alright, Ma, I’m Only Bleeding“ he didn’t have the PR folks at Virgin Atlantic airlines in mind. But the song could be applied to the airline’s recent PR-driven consumer tiff.
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