Successful marketing – particularly when high visibility branding and campaign naming is involved — requires doing your homework. One of the most important homework assignments” is research into all aspects of a name and its ramifications — without which you will likely run into PR problems.
CommCore Blog and News
Protecting the NFL Brand
If you follow the NFL, the news of the day is the one-year suspension and fine of New Orleans Head Coach Sean Payton for his involvement in the now-famous bounty program as well as the indefinite suspension of Greg Williams, the defensive coach who concocted the scheme. Read more
How long does slime last??
The industry calls it “lean finely textured beef”. The social media world has dubbed it “Pink Slime”…or did they? That phrase was actually coined by a federal microbiologist in 2002. It was first reported in a 2009 in a New York Times article. Read more
Are women better leaders? HBR says yes.
There’s a new study in the Harvard Business Review of 16 characteristics of leadership in which female leaders outpace their male counterparts.
Based on experience with hundreds of companies and organizations the categories that don’t surprise me are building relationships and developing others. Read more
OMG – Gap speaks in real English
If you think that The Gap’s clothes are hip, so is the way they treat social media with their employees.
An article from Ragan.com, describes The Gap’s social media policy as a straight and to the point approach that includes conversational language sans legalese.
Read more Lesson From the Media Side
A good line surfaced during Q and A at a forum at PR firm Powell Tate on the implications of social media for journalists and journalism.
Panelist Howard Fineman of the Huffington Post was engaged in an exchange with an audience member on ethics and accuracy in the age of Twitter.
Read more You have to say “I’m Sorry” more than once
The latest TSA story igniting the social space…a nursing mom was forced to use her breast pump in a public restroom in order to get though airport security. Read more
Bite Your Tongue
It’s not quite a Rush Limbaugh-esque on-air remark. But Winston-Salem (NC) Journal reporter Travis Fain’s inopportune comment to a school board member elicited an apology that contains a communications lesson of the first order.
Read more PR for PR
The old platitude within the Public Relations industry is that PR people are good at communicating for everyone except themselves.
No surprise, then, that the Public Relations Society of America (PRSA) – the nation’s largest PR organization – last fall spearheaded a campaign to redefine the industry in collaboration with a dozen other organizations.
Read more Lessons from Chardon High School
Geauga County, Ohio Sheriff Daniel McLelland – in whose county the fatal Chardon High School shooting occurred Monday – believes proactive crisis response training prevented the incident from causing more panic in the community than it already had:
“Several years ago, the Chardon school district and local law enforcement began conducting drills, training, practice, if you would, for an event just like occurred today.
Read more