The Reputation Institutereleased its list of The World’s Most Reputable Companies. In Forbes, Jacquelyn Smith discussed key areas all companies – large, small, B2B or B2C – should consider when establishing a brand or managing their reputation.
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F-Bomb!
F-bombs, four letter words, and other profanity are popping up much more frequently in the media these days. The standards of what is acceptable — on cable, YouTube and movies – is evolving.
Read more What David Stern Can Learn From Bryce Harper
Hackles were up everywhere after sports/talk host Jim Rome asked National Basketball Association Commissioner David Stern on Wednesday if the NBA Lottery was fixed. Stern’s retort – after scolding Rome for asking the question in the first place – was to ask Rome, “Have you stopped beating your wife yet?”
Read more No “Crash and Burn” In This Case
The back-to-back car accidents involving Secretary of Commerce John Bryson this past weekend could have ended up burning the fingers of an Obama administration already trying to manage the President’s “private sector is doing fine” PR-fire. Read more
Linked-Out! LinkedIn Data Breach: Response Must Be Quick, Often and Communicate Action
In the world of cyber vulnerabilities, LinkedIn is the latest company to learn that there are two types of organizations in the world: Those who know they’ve been hacked and those that have been hacked and don’t know it.
Read more Don’t Get Buzzed: How to Use Buzzword Effectively
Voltaire once quipped that “one great use of words is to hide our thoughts.” A Wall Street Journal piece raised the issue of whether buzzwords actually obscure your message vs. serve as a shorthand code that everyone in an organization or social group understands. Read more
Don’t Give Them The Finger
When it comes to crisis response, TV and Social Media can be either friend or foe. It all depends on how you handle it.
Consider what is called the Letterman-Leno Syndrome – when an incident that puts your brand at risk becomes fodder for network TV comedy monologues or skits.
Read more Audio Interview with Andy Gilman: The Art of the Sound Bite at PRSA International Conference
Eric Schwartzman interviewed Andrew Gilman at the 2008 PRSA International Conference on the Art of the Sound Bite. Download the complete audio interview below to learn about the history of the sound bite and the ingredients that make a winning sound bite. Read more
Catch the Spirit…
If a tree falls in the forest do you hear it? You do if Spirit Airlines is holding the saw.
In case you missed the latest coverage surrounding Spirit…dying Vietnam vet Jerry Meekins tried to get a refund after being told by his doctor that he was too sick to fly. Read more
All-Time Tweet Twits
It’s hardly news that Twitter gaffes are a professional communicator’s nightmare. Once posted, it’s impossible to recall your tweet and pretend it never happened. We all know intuitively that brand and personal reputation damage is difficult to repair once your “mistake” has gone viral.
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