Voltaire once quipped that “one great use of words is to hide our thoughts.” A Wall Street Journal piece raised the issue of whether buzzwords actually obscure your message vs. serve as a shorthand code that everyone in an organization or social group understands. Read more
CommCore Blog and News
Don’t Give Them The Finger
When it comes to crisis response, TV and Social Media can be either friend or foe. It all depends on how you handle it.
Consider what is called the Letterman-Leno Syndrome – when an incident that puts your brand at risk becomes fodder for network TV comedy monologues or skits.
Read more Audio Interview with Andy Gilman: The Art of the Sound Bite at PRSA International Conference
Eric Schwartzman interviewed Andrew Gilman at the 2008 PRSA International Conference on the Art of the Sound Bite. Download the complete audio interview below to learn about the history of the sound bite and the ingredients that make a winning sound bite. Read more
Catch the Spirit…
If a tree falls in the forest do you hear it? You do if Spirit Airlines is holding the saw.
In case you missed the latest coverage surrounding Spirit…dying Vietnam vet Jerry Meekins tried to get a refund after being told by his doctor that he was too sick to fly. Read more
All-Time Tweet Twits
It’s hardly news that Twitter gaffes are a professional communicator’s nightmare. Once posted, it’s impossible to recall your tweet and pretend it never happened. We all know intuitively that brand and personal reputation damage is difficult to repair once your “mistake” has gone viral.
Read more The After-Crisis Analysis. Did it work?
It’s always easy to analyze a crisis in real time. But how do you measure the success of the crisis communications? Simple. Is the story still in the news? Read more
How To Ideas from Business Week
One of the more fun magazine reads is the current “How to” issue of Business Week . There are plenty of short take ideas on how to admit a mistake by an NFL referee, how to talk to a Republican (by a Democrat) or how to talk to a Democrat (by a Republican). Read more
How Does Your CEO’s Personal Mishaps Effect Your Company’s Reputation?
CEOs, Corporate Reputation, Trust, Crisis. Each is intertwined and has its own role in the success of any company or brand. When your CEO behaves badly in his own time, how does that affect your company’s reputation? Read more
Photos: Media Training for Food Safety Summit
CommCore presented an interactive media training session this week at the 2012 Food Safety Summit at the Washington Convention Center. The workshop focused on how to create messages and sound bites that get quoted, how to prepare for any interview, and how to develop and maintain positive relationship with the media. Read more
A Picture is Worth One Thousand Words
PR and Marketing professionals have begun to re-embrace the cliché that “A Picture is Worth One Thousand Words.” Last week’s purchase of Instagram by Facebook for $1.1 billion is what we call a clue about the power of visuals. Read more