One of the old saws about the PR industry is: PR does a poor job of PR for itself as a profession.
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CommCore Blog and News
The CEO As Communicator In Chief
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“Debate Prep a drag?”
It’s been several days since the first presidential debate. The polls reflect the “bump”, the candidates continue to duke it out, and the campaigns move on.
We’re not taking sides by saying a majority of Americans believe that Governor Romney was the debate winner.
Read more James Burke, Johnson & Johnson
I’m not sure if it’s ironic or coincidental that James Burke, former Chairman of Johnson & Johnson, passed away on the 30thanniversary of the Tylenol poisonings. The obituaries correctly state his role in leading the company through the crisis.
Read more LivingSocial Hits a Home Run with Baseball Playoffs
Strike fast and be opportunistic are good mantras for successful PR.
Read more Online coupon company LivingSocial hit the proverbial home run but coming to the rescue of the Washington DC Metro system just before the Washington Nationals appear in the National League playoffs.
Ears Are Everywhere
Loose Lips Sink Ships
The latest dust up in the presidential campaign revolves around a secretly recorded video clip of Mitt Romney during a “private’ campaign appearance. With almost 130 million smartphones in the USA, all the world’s a stage.
Read more BPI’s Beef
Last week Beef Products, Inc. (BPI), the makers of what the beef industry calls “lean, finely-textured beef,” notoriously known to most of the public as Pink Slime, filed a major anti-defamation lawsuit against ABC News. Read more
On Penwomanship
Four years ago it was Motrin-gate – the argument over whether Johnson & Johnson over-reacted when it pulled a Motrin ad campaign aimed at relieving the back pain suffered by Moms who carry their babies in a sling.
Read more Getting to Yes
News of the death of Roger Fisher, one of the authors of Getting to Yes, reminds us to thank him and his co-authors William Ury and Bruce Patton for one of the best business/life books I’ve ever read.
LEADERS COMMUNICATING INTEGRITY NATURALLY
A recent column in the New York Times caught our eye regarding people who communicate with integrity and authority. It was a powerful interview with James Hackett, President and CEO of global office furniture maker Steelcase. Read more
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