The recent win by golfer Charlie Beljan in a PGA to tour event which qualified him for the full tour received extra notice because Beljan spent a night in the hospital between rounds to deal with the extreme anxiety he was experiencing on the course.
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“Spirited” Marketing
Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion.
Read more Will Tesla Motors keep their customers plugged in?
Motor Trend just named the Tesla-S “Car of the Year“…one of the most coveted prizes in the auto industry. What makes this interesting is that Tesla is the first all-electric car to win the award and the first unanimous choice for this yearly honor.
Read more Administrative Assistant Position Available – Washington DC Office
CommCore is seeking a permanent full-time Administrative Assistant to support the executive team and professional staff members.
The ideal candidate must be: extremely detail oriented; possess strong time management and organizational skills, able to multitask in a rapidly moving environment, and team player with initiative and energy.
Read more Super Storm Sandy, the Web and Travel Web Sites
Hurricane Sandy has wreaked havoc on all aspects of life in the North East. Everyone at CommCore is safe, although we all know someone with significant property damage.
One interesting measure of the storm and social media is how business-like and fact-based transportation companies – airlines, trains and buses — have been in their communications. Read more
Survey Says: PR needs PR
One of the old saws about the PR industry is: PR does a poor job of PR for itself as a profession.
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The CEO As Communicator In Chief
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“Debate Prep a drag?”
It’s been several days since the first presidential debate. The polls reflect the “bump”, the candidates continue to duke it out, and the campaigns move on.
We’re not taking sides by saying a majority of Americans believe that Governor Romney was the debate winner.
Read more James Burke, Johnson & Johnson
I’m not sure if it’s ironic or coincidental that James Burke, former Chairman of Johnson & Johnson, passed away on the 30thanniversary of the Tylenol poisonings. The obituaries correctly state his role in leading the company through the crisis.
Read more LivingSocial Hits a Home Run with Baseball Playoffs
Strike fast and be opportunistic are good mantras for successful PR.
Read more Online coupon company LivingSocial hit the proverbial home run but coming to the rescue of the Washington DC Metro system just before the Washington Nationals appear in the National League playoffs.