We don’t usually advise clients to waste time in media interviews bashing the competition. Reporters like it but it doesn’t benefit your cause to have your one and only quote about “them” instead of your message.
Read more CommCore Blog and News
PR Contest: How many other ways could the IRS have confessed its improper audits of Tea Party names?
All joking aside, what the IRS auditors did in targeting Tea Party groups was just dumb, dumber and dumbest.
Even worse was their PR “plan” to tell the world via a planted question at an American Bar Association meeting.
Read more What NOT to Assume About Controversial Quotes
Abercrombie & Fitch CEO Mike Jeffries’ comments in an interview about how he doesn’t want plus-sized girls and “losers” shopping in his stores has angered a lot of people, particularly moms.
Read more Getting Good Ink
A story on low morale among federal workers on NPR’s Morning Editionthis morning contained one of those memorable quotes of the type that we at CommCore work with our clients to create. Read more
OMG! Private Rants Are Public
One of the more recent viral internet events involves the leaked email rant from a University of Maryland sorority sister. The profane-laced letter quickly went global and is now one of the more popular memes (move over grumpy cat) spawning photos, hilarious videos, and chatter.
Read more Think Before you Tweet
Justin Bieber recently became a social media target – not just someone to follow – after his visit to the Anne Frank House in Amsterdam. He signed the guest book saying he hoped that the teenage Holocaust victim “would have been a belieber,” causing an uproar once it was posted on the museum’s Facebook site.
Read more Prepared for the Onslaught
The West Clinic of Boston’s Beth Israel Deaconess Hospital was among those institutions affected by the Boston Marathon bombing. Not only did they have to deal with the influx of 24 victims including the suspect who died, Tamarlan Tsarnaev, but with some 1,000 media requests. Read more
Can Advertising improve your Presentation Skills?
Advertising offers a number of tips for Presenters. Advertisers know you have to hook an audience, get them to react to your message and do something like click on a link or buy a product.
Read more Cell Phones and Bandwidth at the Boston Marathon
Cell phone traffic was jammed on Monday in Boston. Despite early rumors that Boston police decided to shut down cell phone towers following the blasts, fearing more duffel bag bombs could be remotely activated, wireless carriers said the issue was that the cell phone network was simply overloaded.
Read more “Is This Another One of Your Crazy Drills?”
When the Emergency Room staff at Boston’s Tufts Medical Center heard of explosions at the Boston Marathon, Emergency Management Chief Robert Osgood said staffers turned to him and asked, “Is this another one of your crazy drills?” Read more
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