Cliché: You only have one chance to make a first impression.
Clichés are both true and exaggeration. So, in the spirit of the cliché, we call your attention to a Fast Company posting on handshakes.
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Storydoing: Storytelling in Action
A blog by Ty Montague in the Harvard Business Review commends the current trend for storytelling as part of marketing, sales and corporate reputation.
Montague’s article is a quick take on his new book True Story: How to Combine Story and Action to Transform Your Business. Read more
A Whale of a Controversy
SeaWorld didn’t wait to fight back against a documentary film released today that claims whales in captivity suffer physical and mental stress because of confinement. The park’s entertainment division pre-emptively sent a rebuttal to 50 movie critics a week before the movie was to premiere.
Read more More Lessons from the Coaching Ranks
We have blogged previously on communications lessons involving sports coaches. The first news conference by David Moyes, who replaced coaching legend Sir Alex Ferguson at Britain’s famed Manchester United soccer club, offers an excellent example of deft media handling.
Read more Why are safety drills important? Ask Asiana Airlines flight attendants
One of the top media attention grabbers is an airplane crash at a major airport with dramatic video of the explosion and fire.
When Asiana Airlines flight 214 smacked the runway at San Francisco International Airport (SFO), it was all over global news in a twitter nano-second.
Read more Gesturing Abroad
In most cases containing physical gestures is key to effective public presentations. Looking like a windmill, arms flailing, is generally not recommended, at least in most American public forums.
But consider the rest of the world – in particular Italy – where experts say some 250 different gestures are used in everyday conversation.
Read more Red Flags Over The NFL
The NFL can’t win for losing:
· Last February 4 we posted an item on this blog taking the National Football League to task for failing to communicate promptly with the media and the public when the lights went out in the New Orleans Superdome in the middle of the Superbowl.
Read more The “Gross” Factor: Social Media Monitoring in the Retail Food Sector
Monitoring social media is essential for any business, but because of its potential “Gross Factor” it’s especially important in the food industry.
Many will remember the seminal disgusting “prank” YouTube video posted four years ago by two Domino’s Pizza employees that garnered global headlines, resulted in felony charges against the pair, and damaged the pizza chain’s brand for months.
Read more Booz Allen & Edward Snowden – What did they know? When did they know it?
At the moment, Booz Allen Hamilton is what is called “collateral damage” from the revelation that self-confessed government document leaker Edward Snowden worked at the government contracting/consulting firm.
The immediate damage was to the company stock which was down as much as 5% after the leak and Snowden’s association was made known. Read more
Where’s the Beef? Black Angus version
We don’t usually advise clients to waste time in media interviews bashing the competition. Reporters like it but it doesn’t benefit your cause to have your one and only quote about “them” instead of your message.
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