CommCore Blog and News
“If it’s on the Internet, it must be true,” is the decade-old one-line joke about trusting bad information on the Web.
In today’s social media world concern about credibility is exponentially greater than in the good old days of search when you had to find information on the Internet; now the information finds you.
Read more CommCore in Partnership with PR News roles out “Executive Critique”
In conjunction with PR News, Jerry Doyle, principal of CommCore, will provide exclusive insight and analysis on what senior managers are doing right—and wrong—when engaging the media.
The first installment is an interview by Shantanu Narayen, CEO of Adobe Systems, on Australian television.
Read more Hashtags and Diamonds are Forever. #AskJPM
One of the most epic failures of social media use occurred this week when JP Morgan scheduled then cancelled a live Twitter Q&A.
Transparency is a good thing and social media is a great tool to build relationships and listen in on what others are saying about a company and its reputation.
Read more Don’t Diss The Hand That Feeds You
In a recent interview, Martha Stewart gave her opinion about bloggers. Stewart’s comment that “… they’re not trained editors” is probably not a great way to engage influencers.
Social Media – Blogs and Micro Blogging sites – have changed the media landscape. Read more
The Employee Cost of Reputation Mismanagement
Damage to your company’s reputation not only hurts revenue and sales, it will also hinder your organization’s attractiveness to current and potential employees.
According to a recent survey by Corporate Responsibility Magazine and Allegis Group Services, nearly three quarters of Americans — 69% — say they would rather be unemployed than work for a company that has a bad reputation.
Read more Owning the Room: Take Ownership of Yourself First
Changes at work we recognize:
· You have been promoted to a position of authority after years as a behind-the-scenes worker bee
· You have switched jobs as a manager at a non-profit with a laid back atmosphere to a leadership role at a fast-paced corporation
· Your boss – who usually runs staff meetings and makes decisions – is absent and for the first time and has tapped you to take his or her place in charge
How well you handle such changes requires changing how you are perceived by others.
Read more Crisis Preparedness Is A Small Investment
In the first half of 2013, according to Swiss Re, natural catastrophes and man-made disasters caused insured losses of $20 billion. Including non-insured losses the January-June total was $56 billion of total economic losses.
Read more