CommCore Blog and News
CommCore’s Video: What Were They Thinking: Under Armour Sochi Olympic Games
CommCore’s “What Were They Thinking” Video: Air New Zealand
CommCore’s Video: What Were They Thinking: 2014 Sochi Olympics
CommCore’s “What Were They Thinking” Video: CVS
CommCore’s Video: “What Were They Thinking” NY Congressman Michael Grimm
It’s Even Less About You Than Before
A recent studyby the Corporate Executive Board of B2B buying concludes with the dramatic statement, “Solution-Selling No Longer Works.” It’s now all about “Content Marketing” – creating content that a customer really wants because attention spans have dropped from 12 seconds in 2000 to 8 seconds in 2013.
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