How popular would sushi be if its menu description was “cold, dead fish”?
The challenge in message development, especially for an issue or product that you see all the time, is to make it interesting and memorable. Read more
CommCore Blog and News
30 Clients We Love: Herschend Family Entertainment
Herschend Family Entertainment (HFE) is the largest family-owned themed attractions corporation. Its parks and attractions currently span 26 locations from coast to coast employing 10,000 employees who create, develop, and operate entertainment, tourism and hospitality properties. Read more
Whole Foods’ Apology: Too Little Too Late?
By: David Bloch
Monday August 3, 2015
Last month, grocer Whole Foods apologized for systematically overcharging customers for pre-packaged food. “Straight up we made some mistakes,” stated Co-CEOs Walter Robb and John Mackey. Read more
Missing the Target? When Marketing Causes a PR Headache
The following post is by Summer Intern: Samantha Blumberg, sblumberg@localhost
Seems as if retailers’ marketing tactics are causing a lot of PR headaches of late.
First it was Amazon getting blowback recently over their Prime Day promotion that industry observers and customers criticized as a “crappy yard sale” in articles and on social media. Read more