In honor of CommCore’s 30th Anniversary, we invite you take this brief survey that explores the past and future of media and crisis coaching. Your responses are important in seeing how our training has affected your view of the media and your preparedness in certain situations.
CommCore Blog and News
Video: Groovy Media Training Tips by CommCore
CommCore Consulting provides media training tips in the fun format of a 1970s restaurant employee training video.
Media Training Tips include:
- Every employee for every type of company is “the face of the company” & must be media trained.
What Were They Thinking: A Lesson in Press Conference Don’ts
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Cold Dead Fish and Airline Safety
How popular would sushi be if its menu description was “cold, dead fish”?
The challenge in message development, especially for an issue or product that you see all the time, is to make it interesting and memorable. Read more
30 Clients We Love: Herschend Family Entertainment
Herschend Family Entertainment (HFE) is the largest family-owned themed attractions corporation. Its parks and attractions currently span 26 locations from coast to coast employing 10,000 employees who create, develop, and operate entertainment, tourism and hospitality properties. Read more
Whole Foods’ Apology: Too Little Too Late?
By: David Bloch
Monday August 3, 2015
Last month, grocer Whole Foods apologized for systematically overcharging customers for pre-packaged food. “Straight up we made some mistakes,” stated Co-CEOs Walter Robb and John Mackey. Read more
Missing the Target? When Marketing Causes a PR Headache
The following post is by Summer Intern: Samantha Blumberg, sblumberg@localhost
Seems as if retailers’ marketing tactics are causing a lot of PR headaches of late.
First it was Amazon getting blowback recently over their Prime Day promotion that industry observers and customers criticized as a “crappy yard sale” in articles and on social media. Read more
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