Andy Gilman discusses how implicated brands should handle being named in the Panama papers leak and similar allegations. “Don’t be paranoid and don’t overreact … be prudent”, says Gilman.
CommCore Blog and News
What Where They Thinking?! Google Drops the Ball with Mic Drop Prank
CommCore CEO Andy Gilman discusses Google’s April Fool’s Day faux pas in this edition of “What Were They Thinking?!”
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What Were They Thinking?! Chipotle’s Free Burritos: Optics Matter
CommCore SVP Nick Peters discusses the impact of Chipotle’s continuing efforts to re-instill customer faith in their product.
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What Were They Thinking?! Boaty McBoatface
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The Washington Metro Shutdown: “Safety First” was the Message
When Washington, DC Metro’s new General Manager Paul Wiedefeld announced the complete shutdown of the nation’s 2nd largest subway system on a work day last Tuesday with only 9-and-half hours’ notice, he sent two unequivocal signals:
- Safety first
- He is ready to take whatever actions are required to safeguard the public and salvage the crumbling system regardless of the consequences
It turned out the caution was warranted.
Read more CommCore Speaking at PRSA Event: Is it Really a Crisis? How to Define a Crisis, and When to React
Presented by the PRSA-NCC Professional Development Committee
April 19, 2016 – 8:00am to 10:00am
Do you know how to recognize the difference between a crisis and an issue? Read more
What Were They Thinking?! DC Metro Closure
CommCore CEO Andy Gilman discusses this week’s DC Metro closure and its impact on both commuters and WMATA GM Paul Wiedefeld’s reputations.
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What Were They Thinking?! Maria Sharapova Gets Ahead of the Press
CommCore SVP Dale Weiss explains why Maria Sharapova’s proactive press conference could end up working in her favor.
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Whole Foods Peels Back on Oranges
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