CommCore CEO Andy Gilman discusses the issue with Al Roker poking fun at food allergies in today’s “What Were They Thinking?!”
CommCore Blog and News
What Were They Thinking?! Uber & Lyft Leave the Austin City Limits
CommCore SVP Nick Peters discusses what went wrong with Uber and Lyft’s joint campaign to get Proposition 1 passed.
CommCore Presents Crisis Communications Seminar for PRSA
For Immediate Release
CommCore Presents Crisis Communications Seminar for PRSA

(Washington, DC, April 25, 2016) – Determining if an incident is an “emergency” or a “crisis” is a crucial step for any organization, CommCore Senior Vice President Nicholas F. Read more
Asking “How did we do?” helps Texas improve crisis response from Ebola to Zika
- Bungled protocols at Texas Presbyterian Hospital, site of the original infection
- Conflicting public messages from hospital, county, state and federal government authorities
- Lack of overall preparedness and coordination
What Were They Thinking?! Texas Updates Its Zika Virus Crisis Response Strategy
Andy Gilman Quoted in PR News on the Panama Papers Leak
Andy Gilman discusses how implicated brands should handle being named in the Panama papers leak and similar allegations. “Don’t be paranoid and don’t overreact … be prudent”, says Gilman.
What Where They Thinking?! Google Drops the Ball with Mic Drop Prank
CommCore CEO Andy Gilman discusses Google’s April Fool’s Day faux pas in this edition of “What Were They Thinking?!”
What Were They Thinking?! Chipotle’s Free Burritos: Optics Matter
CommCore SVP Nick Peters discusses the impact of Chipotle’s continuing efforts to re-instill customer faith in their product.