CommCore Blog and News

Twin Towers Product Promos Spell Double Trouble

Incredibly and against respect for those who sacrificed their lives and basic common sense, fifteen years after 9/11, some companies still peg offensive product promotions to that tragic event.
The latest examples involved two ends of the retail spectrum – Wal-Mart, and a tiny independent mattress store in San Antonio, TX that was – until this week – unknown outside of their local market:

 

  • After furious protests on social media, Wal-Mart publicly apologized for a  display at a Florida store in which twin towers of Coke Zero packages promoted a sale under a “Never Forget” banner and against a backdrop of red, white and blue Coca Cola products.
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Storytelling Helps Make Your Point Stick

Storytelling is in vogue. Communicators want to know how to develop and tell a good story. CommCore teaches that good stories have three elements:  A strong headline or statement, facts that support the headline, and an example, anecdote, analogy or credible third party validator. Read more

Is 3 feet a small or large distance? It depends…

If you’ve ever ridden a bike on a busy road, you know that sometimes cars may pass a little too close for comfort or you have to be wary of the sudden opening of the driver-side door

Safe-passing laws call for a 3 foot distance, a.k.a. Read more