Storytelling is in vogue. Communicators want to know how to develop and tell a good story. CommCore teaches that good stories have three elements: A strong headline or statement, facts that support the headline, and an example, anecdote, analogy or credible third party validator. Read more
CommCore Blog and News
Twin Towers Promos Spell Double Trouble
Andy Gilman Quoted in PR News on “Aleppo” MSNBC Interview
In a PR News article on September 8, 2016, CommCore CEO Andy Gilman provides a short list of statements that can be used to answer journalists’ tough questions similar to the Aleppo-type questions from MSNBC’s “Morning Joe” interview with Libertarian Party presidential candidate Gary Johnson. Read more
Andy Gilman Quoted in the Wall Street Journal on Crisis Situation Analysis
In The Wall Street Journal on August 30th 2016, CommCore CEO Andy Gilman discusses a recent communications crisis with Welspun in India.
What do you think of the situation?
“This is a weekly commentary by external experts. Read more
Is 3 feet a small or large distance? It depends…
If you’ve ever ridden a bike on a busy road, you know that sometimes cars may pass a little too close for comfort or you have to be wary of the sudden opening of the driver-side door
Safe-passing laws call for a 3 foot distance, a.k.a. Read more
Dale Weiss Quoted in the Washington Business Journal About Handling Crisis Situations
In the August 26, 2016 issue of the Washington Business Journal, CommCore SVP Dale Weiss discusses possible crisis situation and how to handle them.
What would you do?
On Target’s data breach…
Weiss: “It’s a tricky balancing act between lawyers and communicators in the middle of a crisis. Read more
“Mind Map” Your Way to Communicating Effectively
The last time you combed through a thick FAQ document, were you able to find your key talking points easily? Probably not.
That’s why a simple and useful organizational technique called a mind map is a perfect tool for communicators. Read more
An Interview With Andy Gilman; Speaking Engagements
Today we interviewed CommCore CEO, Andy Gilman, about his experience as a keynote speaker over the years:
What topics are you frequently asked to speak about?
My favorite is a speech on how to develop and deliver a great speech. Read more