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CommCore Blog and News
The Do’s and Don’ts of Preparing for Conference Season
Do’s:
– Check out the conference sponsors as potential client contacts, not just the attendees. Sponsor organizations often send executives and “buy” decision makers.
– Post unbranded content on the conference blog if possible. Read more
Social Media Do’s & Don’ts
From corporations, to brands, to celebrities and even pets, everyone seems to be connected through some type of social media platform. But just like any
other tool social media has its pros and cons. Read more
What Do Toothbrushes Have To Do With Passwords?
How many cyber-attacks do you think happen every day? What do toothbrushes have to do with Cyber Attacks?
Plenty.
According to a CBS article: there are over 4,000 cyber-attacks every day, 170 every hour, and nearly three every minute. Read more
New Business Pitch Tips
Pitching your business presents a two-fold opportunity — to differentiate your vision, capabilities and experience from competitors, and to persuade your prospect that you understand their needs and objectives better than anyone else. Read more
The Battle of Analogies: Skittles Trumps Trump
Candymaker Wrigley responded quickly and appropriately to Donald Trump Jr.’s social media posting comparing Syrian refugees to a bowl of Skittles candy with a few that “would kill you.” As social media backlash to the younger Trump’s comment intensified, Wrigley took the high road, showing its contempt without taking a political side by attacking – or even mentioning — Trump or his campaign. Read more
Twin Towers Product Promos Spell Double Trouble
Incredibly and against respect for those who sacrificed their lives and basic common sense, fifteen years after 9/11, some companies still peg offensive product promotions to that tragic event.
The latest examples involved two ends of the retail spectrum – Wal-Mart, and a tiny independent mattress store in San Antonio, TX that was – until this week – unknown outside of their local market:
- After furious protests on social media, Wal-Mart publicly apologized for a display at a Florida store in which twin towers of Coke Zero packages promoted a sale under a “Never Forget” banner and against a backdrop of red, white and blue Coca Cola products.
Storytelling Helps Make Your Point Stick
Storytelling is in vogue. Communicators want to know how to develop and tell a good story. CommCore teaches that good stories have three elements: A strong headline or statement, facts that support the headline, and an example, anecdote, analogy or credible third party validator. Read more