The missteps in Wells Fargo’s fraud scandal response are well documented. As crisis consultants, our clients are asking us: Could this now chronic crisis have been prevented?
Yes and no. At least a more in-tune management could have kept this from getting worse:
Do’s:
– Check out the conference sponsors as potential client contacts, not just the attendees. Sponsor organizations often send executives and “buy” decision makers.
– Post unbranded content on the conference blog if possible. Read more
From corporations, to brands, to celebrities and even pets, everyone seems to be connected through some type of social media platform. But just like any
other tool social media has its pros and cons. Read more
How many cyber-attacks do you think happen every day? What do toothbrushes have to do with Cyber Attacks?
Plenty.
According to a CBS article: there are over 4,000 cyber-attacks every day, 170 every hour, and nearly three every minute. Read more
Pitching your business presents a two-fold opportunity — to differentiate your vision, capabilities and experience from competitors, and to persuade your prospect that you understand their needs and objectives better than anyone else. Read more
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