Pitching your business presents a two-fold opportunity — to differentiate your vision, capabilities and experience from competitors, and to persuade your prospect that you understand their needs and objectives better than anyone else. Read more
CommCore Blog and News
The Battle of Analogies: Skittles Trumps Trump
Candymaker Wrigley responded quickly and appropriately to Donald Trump Jr.’s social media posting comparing Syrian refugees to a bowl of Skittles candy with a few that “would kill you.” As social media backlash to the younger Trump’s comment intensified, Wrigley took the high road, showing its contempt without taking a political side by attacking – or even mentioning — Trump or his campaign. Read more
Storytelling Helps Make Your Point Stick
Storytelling is in vogue. Communicators want to know how to develop and tell a good story. CommCore teaches that good stories have three elements: A strong headline or statement, facts that support the headline, and an example, anecdote, analogy or credible third party validator. Read more
Twin Towers Promos Spell Double Trouble
Andy Gilman Quoted in PR News on “Aleppo” MSNBC Interview
In a PR News article on September 8, 2016, CommCore CEO Andy Gilman provides a short list of statements that can be used to answer journalists’ tough questions similar to the Aleppo-type questions from MSNBC’s “Morning Joe” interview with Libertarian Party presidential candidate Gary Johnson. Read more
Andy Gilman Quoted in the Wall Street Journal on Crisis Situation Analysis
In The Wall Street Journal on August 30th 2016, CommCore CEO Andy Gilman discusses a recent communications crisis with Welspun in India.
What do you think of the situation?
“This is a weekly commentary by external experts. Read more
Is 3 feet a small or large distance? It depends…
If you’ve ever ridden a bike on a busy road, you know that sometimes cars may pass a little too close for comfort or you have to be wary of the sudden opening of the driver-side door
Safe-passing laws call for a 3 foot distance, a.k.a. Read more
Dale Weiss Quoted in the Washington Business Journal About Handling Crisis Situations
In the August 26, 2016 issue of the Washington Business Journal, CommCore SVP Dale Weiss discusses possible crisis situation and how to handle them.
What would you do?
On Target’s data breach…
Weiss: “It’s a tricky balancing act between lawyers and communicators in the middle of a crisis. Read more