CommCore Blog and News

New Business Pitch Tips

by Shannon Coughlin

Pitching your business presents a two-fold opportunity — to differentiate your vision, capabilities and experience from competitors, and to persuade your prospect that you understand their needs and objectives better than anyone else. Read more

The Battle of Analogies: Skittles Trumps Trump

by Karla Carcamo

Candymaker Wrigley responded quickly and appropriately to Donald Trump Jr.’s social media posting comparing Syrian refugees to a bowl of Skittles candy with a few that “would kill you.” As social media backlash to the younger Trump’s comment intensified, Wrigley took the high road, showing its contempt without taking a political side by attacking – or even mentioning — Trump or his campaign. Read more

Twin Towers Product Promos Spell Double Trouble

by Stephanie Pischke

Incredibly and against respect for those who sacrificed their lives and basic common sense, fifteen years after 9/11, some companies still peg offensive product promotions to that tragic event.
The latest examples involved two ends of the retail spectrum – Wal-Mart, and a tiny independent mattress store in San Antonio, TX that was – until this week – unknown outside of their local market:

 

  • After furious protests on social media, Wal-Mart publicly apologized for a  display at a Florida store in which twin towers of Coke Zero packages promoted a sale under a “Never Forget” banner and against a backdrop of red, white and blue Coca Cola products.
Read more

Storytelling Helps Make Your Point Stick

by Stephanie Pischke

Storytelling is in vogue. Communicators want to know how to develop and tell a good story. CommCore teaches that good stories have three elements:  A strong headline or statement, facts that support the headline, and an example, anecdote, analogy or credible third party validator. Read more