Out with the long, drawn-out stories; in with the short, and straight-to-the-point storytelling.
Successful spokespeople know how to make their points in a clear, concise and confident manner. At CommCore we teach our clients that the best way to get through to your audience is through storytelling. Read more
CommCore SVP, Nick Peters takes a look at Delta’s well handled crisis that occured over the Thanksgiving Holiday. The video that sprung this crisis into the mainstream news can be viewed here
Before any internal or external presentation you should have an idea of what your audience wants out of it. Ask yourself about the purpose of your presentation, and if it fits the audience’s wants. Read more
New Balance shoes is the latest unfortunate victim of the “be careful what you say getting taken out of context” syndrome, aka what happens when your mainstream media interview collides with social media. Read more
In The Wall Street Journal on November 7th 2016, CommCore SVP Dale Weiss provides a situational analysis of Tata’s recent move of unexpectedly ousting its chairman in favor of the man who held the position before him. Read more
The missteps in Wells Fargo’s fraud scandal response are well documented. As crisis consultants, our clients are asking us: Could this now chronic crisis have been prevented?
Yes and no. At least a more in-tune management could have kept this from getting worse: