By: Max Nelson
A recent highly-publicized study by economists from MIT and Boston University concluded that automation is primarily responsible for American job loss. They claim that over the last 20 years, modern industrialization techniques rather than trade have been the main factor in the erosion of manufacturing jobs. Read more
Data breaches are a matter of “when,” not “if” they will happen. Recently Saks Fifth Avenue was breached and customers’ personal information was exposed on its website. Other well-known companies like McDonald’s and Forbes, and numerous public figures have been recent victims of Twitter hacks. Read more
The most effective public relations strategy is when a company’s leadership is open to discussing when, and when not, to speak with the media.
For early-phase companies, particularly in biotechnology, it is essential to first identify target media, and customize messages to an audience.This Read more
Three words you would use to describe your leadership style…
I’d say I’m collaborative, creative, and candid. I thrive on being part of a team that is solving a problem on behalf of a client. Read more
W2O’s Firing Up Emerging Leaders (FUEL) Forum
Firing Up Emerging Leaders (FUEL) Forum was a recent topic for New York’s Social Media Week, hosted by W2O group. The event featured Callie Schweitzer, managing editor of Thrive Global, and included four panels made up of emerging leaders in the social and digital media spaces. Read more
2017 hasn’t been Uber’s year. There have been accusations about sexual harassment from former employees, a lawsuit over intellectual property, and questions about the CEO’s temperament. The ridesharing company might need some crisis management. Read more
The importance of rapid social media response during a crisis cannot be overstated. But simply responding quickly isn’t enough for a social media response to be effective; this too requires planning. Read more
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