The most effective public relations strategy is when a company’s leadership is open to discussing when, and when not, to speak with the media.
For early-phase companies, particularly in biotechnology, it is essential to first identify target media, and customize messages to an audience.This Read more
Three words you would use to describe your leadership style…
I’d say I’m collaborative, creative, and candid. I thrive on being part of a team that is solving a problem on behalf of a client. Read more
W2O’s Firing Up Emerging Leaders (FUEL) Forum
Firing Up Emerging Leaders (FUEL) Forum was a recent topic for New York’s Social Media Week, hosted by W2O group. The event featured Callie Schweitzer, managing editor of Thrive Global, and included four panels made up of emerging leaders in the social and digital media spaces. Read more
2017 hasn’t been Uber’s year. There have been accusations about sexual harassment from former employees, a lawsuit over intellectual property, and questions about the CEO’s temperament. The ridesharing company might need some crisis management. Read more
The importance of rapid social media response during a crisis cannot be overstated. But simply responding quickly isn’t enough for a social media response to be effective; this too requires planning. Read more
Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.
The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more
Whether you’re preparing for a speech, presenting at an industry conference, or briefing a smaller group of co-workers or superiors, here are CommCore’s tips for nailing your next event;
Interested in presentation counsel? Read more