Data breaches are a matter of “when,” not “if” they will happen. Recently Saks Fifth Avenue was breached and customers’ personal information was exposed on its website. Other well-known companies like McDonald’s and Forbes, and numerous public figures have been recent victims of Twitter hacks. Read more
CommCore Blog and News
Media Relations for Early Phase Biotechs
The most effective public relations strategy is when a company’s leadership is open to discussing when, and when not, to speak with the media.
For early-phase companies, particularly in biotechnology, it is essential to first identify target media, and customize messages to an audience.This Read more
Meet our new VP, Strategic Communications – Debra Cope
Three words you would use to describe your leadership style…
I’d say I’m collaborative, creative, and candid. I thrive on being part of a team that is solving a problem on behalf of a client. Read more
Leadership Tips for Rising Leaders
W2O’s Firing Up Emerging Leaders (FUEL) Forum
Firing Up Emerging Leaders (FUEL) Forum was a recent topic for New York’s Social Media Week, hosted by W2O group. The event featured Callie Schweitzer, managing editor of Thrive Global, and included four panels made up of emerging leaders in the social and digital media spaces. Read more
MarketPlace Tech Podcast with Ben Johnson: Andy Gilman on Crisis Management and Uber
2017 hasn’t been Uber’s year. There have been accusations about sexual harassment from former employees, a lawsuit over intellectual property, and questions about the CEO’s temperament. The ridesharing company might need some crisis management. Read more
Social Media and Crisis Communications
The importance of rapid social media response during a crisis cannot be overstated. But simply responding quickly isn’t enough for a social media response to be effective; this too requires planning. Read more
Film Studio’s Fake News Campaign Backfires
Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.
The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more