CommCore Blog and News

CEOs and Social Media: A Contradictory Picture

Much has been written about the importance of CEOs engagement with consumers in social media, especially via their Facebook accounts. Yet recent marketing research reveals though companies are increasingly communicating with consumers via social media, many CEOs are still resistant to engage personally:

 

  • A recent survey of CEOs by PR firm Weber Shandwick finds that the social media presence of corporate leaders is sporadic.
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