The kids at Rancho Tehama Elementary School in Rancho Tehama, CA are safe. Why? Because their school had a crisis plan, they had conducted safety drills, and they knew what to do when a gunman approached the doors and started firing.
CommCore Blog and News
Speechwriting Tips from CommCore
Speechwriting takes place in one of only two scenarios – you write the speech for yourself, or a speechwriter writes it for you.
In either case, following some simple best practice rules can eliminate basic speechwriting mistakes. Read more
CommCore’s Keys to Persuasive Presentations
Blog post by intern Eric Ayala
Whether you are preparing for a high stakes presentation at an industry trade show, a business pitch to a prospective client or a TED Talk by a senior executive, being passionate (but in control) is a key to being persuasive. Read more
CommCore CEO, Andrew Gilman Quoted in PR News
CommCore CEO, Andrew Gilman was quoted in the PR News article, “Walmart, Uber, Home Depot Caught in the Crossfire of a Violent Week.”
Andy Gilman, founder and CEO of CommCore Consulting Group, says that first and foremost brand communicators need to determine how to respond to specific stakeholder groups by monitoring news and social media. Read more
CommCore CEO, Andrew Gilman Quoted in PR News
CommCore CEO, Andrew Gilman was quoted in the PR News article, “PR Advice for Hillary Clinton After Brazile Report in Politico” regarding communications tips on how to approach next steps when providing follow up statements to the media. Read more
Crisis Communications Training: NPR on Our Trademarked “Pressure Test” – Fast, Flexible, Factual
NPR’s “Here & Now” did an interview with CommCore SVP Dale Weiss on the Pressure Test Crisis Communications Training CommCore ran for the New York Times. Listen to the NPR segment here. Read more
Tips: How to Manage a Crisis
Smart companies have crisis plans for when – not if – an incident occurs that disrupts business or damages their brand reputation. However, in today’s fast-paced, social media-dominated world, these plans need to be reviewed and updated on a regular basis to keep pace with an ever-growing set of potential threats: unsubstantiated damaging rumors, cyberattacks and data breaches, natural disasters, and unethical executive behavior to name a few. Read more