This post is guest written by Jennifer Schaus.
The answer is “it depends”. GSA Schedules are a vendor short list, a marketing tool only and absolutely NOT required to do business with the US Federal Government. Read more
CommCore Blog and News
Inappropriate Workplace Behavior Leads to a PR Crisis for Google and NBC News
Both Google and NBC News came under fire this week for their handling of inappropriate workplace behavior thus offering contrasting examples of how to handle a PR crisis. In the article, “PR Lessons from Google’s and NBC’s Contrasting Crisis Responses,” CEO Andy Gilman offers his advice for the two companies. Read more
Corporate Activism: CEOs Are Stepping Out
For decades, conventional wisdom for corporate CEOs was to steer clear of controversial issues and politics. Why risk alienating your customer base and shareholders?
No longer. Driven by activist investors, advocacy social media campaigns, a more diverse workforce, and a polarized national political and social atmosphere, CEO activism is on the rise. Read more
Welcome our fall intern Eduardo!
CommCore welcomes Eduardo Umana our fall intern! Eduardo is currently enrolled at the University of Maryland College Park. Learn more about him in our blog.
Three words you would use to describe yourself…
Analytical, charismatic, and perseverant. Read more
Advice for Christine Blasey Ford? Remember the Three C’s: Be Clear, Confident, and Credible
With all eyes on a Senate hearing on Capitol Hill, CEO Andy Gilman offers his advice for Dr. Ford in The Boston Globe article, “How Experts Would Prepare Christine Blasey Ford for Kavanaugh Testimony.” Read more
Of False Facts and Smears: PR Tips for Effective Response
“Truth is no longer dictated by [news] authorities, but is networked by peers. For every fact there is a counter-fact and all these counter-facts and facts look identical online, which is confusing to most people.” Read more
CommCore Quoted in PR Daily
CommCore CEO Andrew Gilman and SVP Nick Peters were quoted in an article in PR Daily “6 ways to deal with smears on the internet,” about the importance of combating fake news and how building strong relationships with reporters and media are your best tools to correct wrong information published. Read more
Jack Goes Outside the Box
Jack in the Box’s Teriyaki Bowl Ad Campaign features a simple innuendo between “bowl” and private male body parts that critics say has overtones of sexual harassment. Others say it was very clever:
- Adweek accused the fast-food chain of “launching one of the most tone-deaf ads of the #MeToo Era.”
CEO Andrew Gilman Quoted in PR News
CommCore CEO Andrew Gilman was recently quoted in an article by PR News, “University of Maryland Incident Prompts Unusual Crisis Response,” about the university’s quick response to an incident this past June involving a student athlete on the school’s football team. Read more
MoviePass Didn’t Get a “Pass” from Customers
Written by intern: Elexis Hipp
Popular movie subscription app MoviePass has had its share of troubles – complaints about lackluster customer service, and an ongoing struggle to sustain its 
original business model of charging $9.95 a month for service. Read more