Whether you are attending an investor or trade conference, dealing with the media, revising your communications plans, or on social media – we’ve got you covered with a few tips to get you through 2019 . Read more
CommCore Blog and News
CEO Andrew Gilman Quoted in Marketing the Law Firm Publication
CommCore CEO Andrew Gilman was recently quoted in an article published in the January issue of Marketing the Law Firm, “Advising a Client on Crisis Communications: The Three Rs and Three Fs,” where he explains how gathering basic information can be applied to a “skeletal Crisis Communication plan.” Read more
Marriott’s Mea Culpa
A few weeks ago, Marriott announced a data breach had hit its Starwood brand reservations systems, putting the personal and financial information of up to 500 million guests from the last four years at risk. Read more
Dolce & Gabbana’s Promotional Video Campaign Causes Chaos in China
Just hours before their major fashion show in Shanghai was scheduled to start, Italian fashion house Dolce & Gabbana canceled the event after facing extensive backlash for recent promotional videos and Instagram messages.
December 6, 2018: CEO Andy Gilman to Speak at PR News Media Relations Next Practices Conference
Join us at the 2018 PR News Media Relations at the National Press Club in Washington, DC. PR veteran and CEO Andy Gilman will be speaking on the panel, “The Essentials for a Successful Brand Newsroom,” along with Hotwire Senior Director Bettina Papirio and Marriott International Media Relations Director Barbara DeLollis. Read more
Communicating About Safety in Unsafe Times
Be honest: When was the last time you read the safety card in the airplane seat pocket, reviewed the office evacuation wall chart, or even looked at where the exit signs are in a bar or theater? Read more
GSA Schedule, or Not – What Makes Sense?
This post is guest written by Jennifer Schaus.
The answer is “it depends”. GSA Schedules are a vendor short list, a marketing tool only and absolutely NOT required to do business with the US Federal Government. Read more
Inappropriate Workplace Behavior Leads to a PR Crisis for Google and NBC News
Both Google and NBC News came under fire this week for their handling of inappropriate workplace behavior thus offering contrasting examples of how to handle a PR crisis. In the article, “PR Lessons from Google’s and NBC’s Contrasting Crisis Responses,” CEO Andy Gilman offers his advice for the two companies. Read more
Corporate Activism: CEOs Are Stepping Out
For decades, conventional wisdom for corporate CEOs was to steer clear of controversial issues and politics. Why risk alienating your customer base and shareholders?
No longer. Driven by activist investors, advocacy social media campaigns, a more diverse workforce, and a polarized national political and social atmosphere, CEO activism is on the rise. Read more