The reputational impact of an organizational crisis is more than just a general loss of trust in a brand; there is usually a significant negative economic and operational loss. Research from several sources shows that amounts to an estimated “hit” of $537 billion a year in the United States alone. Read more
CommCore Blog and News
Key Differences Between Leadership and Management
We hear so much about the importance of leadership – but what does it really mean and how does it differ from management? After all, leaders often find themselves in management roles. Read more
Gillette Ad Challenges Toxic Masculinity in the #MeToo movement
We Believe: The Best Men Can Be is a new ad from Gillette taking aim at toxic masculinity in the era of the #MeToo movement. The video quickly went viral as consumers applauded Gillette’s efforts while others blasted the brand sending #GilletteBoycott trending. Read more
Gillette Ad Takes on Toxic Masculinity in the Era of Woke Advertising
A new ad from Gillette titled, “We Believe: The Best Men Can Be,” has gone viral on social media eliciting a wide range of responses from consumers. Some praised Gillette’s parent company, Procter & Gamble, for its risk in taking on the topic of toxic masculinity in the era of the #MeToo movement while others felt the message went too far and responded with #Gilletteboycott posts. Read more
Top 2018 Blogs
It wouldn’t be the beginning of a New Year without a proper countdown of last year’s most popular CommCore blogs. We are counting down our top 4 most read of 2018:
Which one was your favorite? Read more
Your 2019 Communications Tips
Whether you are attending an investor or trade conference, dealing with the media, revising your communications plans, or on social media – we’ve got you covered with a few tips to get you through 2019 . Read more
CEO Andrew Gilman Quoted in Marketing the Law Firm Publication
CommCore CEO Andrew Gilman was recently quoted in an article published in the January issue of Marketing the Law Firm, “Advising a Client on Crisis Communications: The Three Rs and Three Fs,” where he explains how gathering basic information can be applied to a “skeletal Crisis Communication plan.” Read more
Marriott’s Mea Culpa
A few weeks ago, Marriott announced a data breach had hit its Starwood brand reservations systems, putting the personal and financial information of up to 500 million guests from the last four years at risk. Read more