CommCore Blog and News

Reputation Risks

The reputational impact of an organizational crisis is more than just a general loss of trust in a brand; there is usually a significant negative economic and operational loss. Research from several sources shows that amounts to an estimated “hit” of $537 billion a year in the United States alone. Read more

Gillette Ad Takes on Toxic Masculinity in the Era of Woke Advertising

A new ad from Gillette titled, “We Believe: The Best Men Can Be,” has gone viral on social media eliciting a wide range of responses from consumers. Some praised Gillette’s parent company, Procter & Gamble, for its risk in taking on the topic of toxic masculinity in the era of the #MeToo movement while others felt the message went too far and responded with #Gilletteboycott posts. Read more

Top 2018 Blogs

It wouldn’t be the beginning of a New Year without a proper countdown of last year’s most popular CommCore blogs. We are counting down our top 4 most read of 2018:

Which one was your favorite? Read more