By: Brittney Prophete, CommCore Fall Intern
Presenting in front of an audience can be challenging. Whether the goal is to inform, persuade, or even arrive at a decision or course of action it is always important to express it in the most powerful way possible. Read more
Private sector organizations, non-profits, associations and government agencies face big issues from disruption, transformation and reputation challenges. The impact on their communications teams is formidable.
A recent article in PRWeek by editor Steve Barrett, chronicled multiple changes of Chief Communications Officers in big organizations over the past several months. Read more
I am currently an undergrad at the University of South Florida, majoring in Communications with a minor in International Studies.
Three words I would use to describe myself…
Diligent, empathetic, and attentive
What are you most passionate about? Read more
We are pleased to announce SVP Dale Weiss‘s crisis communications workshop, “How to Contain Crisis in Today’s Viral World,” to be presented at The School of Communication and Marketing (SOCM) at Kennesaw State University in Georgia. Read more
CommCore CEO Andrew Gilman recently published a crisis communications op-ed, “Too early for the Tylenol playbook to work for Boeing’s 737 MAX,” featured in Ragan’s PR Daily. “Numerous commentators have suggested that Boeing needs to mimic the reputation recovery playbook Johnson & Johnson used during the Tylenol crisis in 1982,” says Gilman. Read more
In order to learn from any crisis, it’s important to understand how the events and reactions fit into broad categories. One of our PR colleagues, Jim Lukaszewski, developed a set of criteria that includes Natural Disasters, Cyber/Hacking, Ethical lapses, Operations Failures, Human Error and Terrorism. Read more
With back-to-back shootings at two of its locations this past week, Walmart has been thrust into the spotlight over its role in the gun-control debate. At least 24 people were killed between the shootings in Southaven, Mississippi and El Paso, Texas. Read more
Written by: Gabriela Deno, Summer Intern ’19
“Like it or not, it is often in the 5-15 minute presentation that customers, peers, potential employers, bosses and regulators make decisions on ideas and concepts you have been working on for months or years. Read more
As we celebrate the 50th Anniversary of the Apollo 11 lunar vehicle landing on the moon, we think of Neil Armstrong’s infamous first words upon stepping down on the surface. We think of the historic moment the American flag was planted and Buzz Aldrin saluted. Read more
The hurricane season is heating up, and Louisiana has taken a hit from the season’s first named storm. This Observer can’t offer too much comment to Mother Nature; rather we’ll send a shout-out to the National Hurricane Center (NHC), which has upped its game when communicating important messages. Read more
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