As COVID-19 continues to grow and affect the health of people everyday, so does the need to be aware and stay informed about the latest updates and 
information.
At CommCore we understand the importance of keeping audiences engaged and delivering messages that “stick”. Read more
The coronavirus pandemic has been a defining moment for employers across the nation. As we’ve all seen in the news recently, how companies respond to their employees during this uncertain time will define brands for years to come. Read more
CommCore CEO Andrew Gilman and SVP Dale Weiss were featured in an article written and published for PR Daily, 4F’s for the Covid-19 virus, in which both communication experts discuss how being Fast, Frequent, Factual and Flexible (4F’s) are tools to use as guides for organizations to prepare and ensure that critical messages are sent to important stakeholders during Covid-19 virus spread. Read more
Use the CommCore 4Fs crisis model to communicate your messages during the COVID-19. CCG 4Fs (1)
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The short and long-term impacts of the coronavirus on your business are constantly evolving. It is critical that your communications to internal and external audiences be clear and consistent. With continued business uncertainty, CommCore clients can and should use virtual communications technologies, rather than in-person meetings, presentations and training. |
CommCore employs a 4F approach to crisis management: Organizations should be Fast, Frequent, Factual & Flexible.
As the COVID-19 Coronavirus continues its tragic march disrupting business, travel and everyday activities, every organization should be prepared to use the 4F’s as a guide to ensure that critical messages are sent to important stakeholders. Read more
As always, CommCore offers all of our crisis communications training programs and our best-in-breed communications counsel remotely. We are here for you in these uncertain times, to help you get your critical message out in a timely fashion. Read more
CommCore welcomes Saakje Hoekstra as our spring intern. Saakje is an undergraduate student at Fordham University, majoring in Communication and Media Studies with a minor in Marketing.
Three words I would use to describe myself…
Creative, hardworking, and fun! Read more
Google the term “fake news” and you will get more than 140 million results. In this post-truth era, where online news is in and print newspapers are out, one thing is certain; as they promote their clients’ brands, PR practitioners need to work harder than ever to win the trust of journalists. Read more