Not even three months into 2018, and from a crisis communications standpoint it already feels like a full year: Parkland. #MeToo. North Korea. Steel and aluminum tariffs. “Sh#thole countries.”
Are there any lessons leaders can glean from these controversies? Read more
Olympic stars are gifted athletes. A precious few become celebrities with their own personal brands. How two of them handled adversity in the winter games in Pyeong Chang, South Korea provides media training takeaways for anyone dealing with the press. Read more
At the risk of tooting our own horn, we are sharing the recent New York Times in-depth article on CommCore’s PressureTest crisis communication simulation. (Some Observer readers may have already seen it.)
Equifax stock fell 19.5% the day the credit reporting agency revealed its massive data breach from six weeks earlier, affecting 143 million customers.
Six days later, it was down 31%. 
Equifax’s bumbling response has come under withering criticism from the public,media, lawmakers, regulators, analysts, and crisis experts. Read more
A recent article in the Washington Post pointed out what is known in the communications consulting world as “The New York Times Rule” or “The Front-Page Test,” which states that anything you write in email can turn up in a major national newspaper and become a liability to your reputation. Read more
The independent report by former U.S.
The CEO’s role as Communicator-in Chief is sharply contrasted when we compare Oscar Munoz of United Airlines with Ed Bastian of Delta. Both responded to passenger ejections and viral videos. The first got slammed, the second praised.