Contributor: Gabriela Deno
If you know there’s a radar gun up the road, there’s a good chance you’ll slow down to avoid a ticket. In fact, behavioral scientists tell us that learned behavior is developed from experience. Read more
CommCore Blog and News
CEO: Crisis Executive Officer
Last year more corporate CEOs were ousted for either personal or organizational ethical lapses than for any other issue. That’s one of the key findings of the latest annual CEO Success Study by Strategy&, a division of PwC:
- The study defines CEO dismissals due to ethical lapses as “the removal of the CEO as the result of a scandal or improper conduct by the CEO or other employees.”
When can you pivot in a reputation crisis?
The ongoing Boeing 737 MAX crisis raises the dilemma of when to pivot messaging and how not to over-promise. Buying time is tricky when the heat is on from the media and stakeholders.
Read more The College Admissions “March Madness” Scandal: Implications for Any Organization
If you’re a student applicant, professor or alumnus, you’re probably wondering which university will be implicated next in the admissions scam scandal. The lessons from this expanding crisis extend beyond academia:
- Regardless of industry, any organization’s reputation is at risk from potential unethical behavior by an executive, employee, investor or other stakeholder.
Apologies: Navigating the New Normal
The recent spate of public apologies in the political, business,religious, education and entertainment arenas provides plenty for crisis communicators to analyze. It’s easy to start with “I’m sorry.” Read more
Viral Videos of Workers Behaving Badly… Again and Again
The latest edition comes from a Little Caesars restaurant in Roswell, NM. A video is trending of workers playing indoor baseball with pizza dough. Unless the employees were aliens from the alleged Roswell UFO crash of 1947, the incident may pass quickly since the general public has become more desensitized to these videos. Read more
The Trade Show Challenge
Most of us use December to reflect on the year as a time for holidays. However, for many it also means lots of preparation time to get ready for major trade shows and conferences which begin after the New Year. Read more
Communicating About Safety in Unsafe Times
Be honest: When was the last time you read the safety card in the airplane seat pocket, reviewed the office evacuation wall chart, or even looked at where the exit signs are in a bar or theater? Read more
Corporate Activism: CEOs Are Stepping Out
For decades, conventional wisdom for corporate CEOs was to steer clear of controversial issues and politics. Why risk alienating your customer base and shareholders?
No longer. Driven by activist investors, advocacy social media campaigns, a more diverse workforce, and a polarized national political and social atmosphere, CEO activism is on the rise. Read more
Of False Facts and Smears: PR Tips for Effective Response
“Truth is no longer dictated by [news] authorities, but is networked by peers. For every fact there is a counter-fact and all these counter-facts and facts look identical online, which is confusing to most people.” Read more
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