CommCore kicked-off 2020 with two articles that can help any organization plan, prepare and rebuild brands before, during and after a crisis.
As a Forbes Council Contributor, we took a closer look at the Boeing 737 MAX crisis and its impact on the aviation industry. Read more
Now that 2019 is almost behind us, let’s look at a few crisis highlights.
Chronic Crisis: Boeing’s 737 MAX: Typically, a chronic crisis is created by missteps and ongoing challenges that can’t yet be resolved. Read more
The ongoing issues of violence, long lines, customer response along with positive and negative publicity to Popeyes Chicken Sandwich continue to play in social media and the news. It’s a good example of why an organization needs to have advance planning for its positive marketing, and also needs to plan for what can go wrong. Read more
Private sector organizations, non-profits, associations and government agencies face big issues from disruption, transformation and reputation challenges. The impact on their communications teams is formidable.
A recent article in PRWeek by editor Steve Barrett, chronicled multiple changes of Chief Communications Officers in big organizations over the past several months. Read more
In order to learn from any crisis, it’s important to understand how the events and reactions fit into broad categories. One of our PR colleagues, Jim Lukaszewski, developed a set of criteria that includes Natural Disasters, Cyber/Hacking, Ethical lapses, Operations Failures, Human Error and Terrorism. Read more
The hurricane season is heating up, and Louisiana has taken a hit from the season’s first named storm. This Observer can’t offer too much comment to Mother Nature; rather we’ll send a shout-out to the National Hurricane Center (NHC), which has upped its game when communicating important messages. Read more
Contributor: Gabriela Deno
If you know there’s a radar gun up the road, there’s a good chance you’ll slow down to avoid a ticket. In fact, behavioral scientists tell us that learned behavior is developed from experience. Read more