Whether it’s ever-changing and even conflicting information about Covid-19 from the White House and health authorities, or corporate crisis communications including product recalls, activist investor attacks and social media hits, communicators and leaders have to constantly monitor and quickly respond to reputational threats. Read more
CommCore Blog and News
What have we learned since March 2020?
As the end of year two of COVD-19 approaches, we have had many discussions – both internal and external – on what we’ve learned (and heard) since the pandemic shut down offices way back in March 2020. Read more
Cyber-attack preparation: communications and response is a team sport
The rise of cyberattacks and breaches of security on US and global infrastructure has spurred another round of organizations stepping up efforts to protect themselves – whether they have previously been hacked or they could be next. Read more
HACR: Communicating Hispanic Inclusion in Corporate America
In the October issue of The Observer, we are featuring one of CommCore’s long-time clients, the Hispanic Association on Corporate Responsibility (HACR).
We are proud to be associated with this worthwhile organization, and to have had the opportunity to interview President and CEO Cid Wilson on how HACR has been able to further its mission, even in the COVID-era.
Read more You Are What You Eat & Tweet
The phrase “You are what you eat” originated in France in 1826 as a way to suggest that if you ate better, it would improve your health. The 21st Century equivalent is: You are what you tweet. Read more
No Comment vs. Short Statements: a.k.a. The Message Box for a Crisis
Aristotle got it right 2300 years ago when he said “nature abhors a vacuum.” Typically, when crisis strikes there are few facts and an overwhelming urge for an organization to say nothing until there is something to say. Read more
Mixing Video Conferencing with In-Person – The Recipe for Mastering the Hybrid Meeting
Over the past 16 months of the pandemic, we have learned to run meetings and present in the virtual platform environment – new skills for sharing your screen, engaging an online audience, and mastering “chat.” Read more
Science & Technology interviews do not have to be a contact sport
During the past 15 months of the pandemic, science has taken center stage in the media coverage we consume. Whether it’s a COVID-19 story, an article on the Mars probe or the 17-year return of cicadas to the Northeast and Midwest, reporters have always been hungry for easy to digest explanations of complex science and technology. Read more
Upstander or Bystander
As the voter access controversy continues to fan out across the country, corporations, associations and nonprofits are deciding to take a position or be silent. Add the Derrick Chauvin verdict to the mix and the public scrutiny increases. Read more
Boulder Tragedy: Lessons for Crisis Communications
The shooting at the King Sooper in Boulder,CO., tragically demonstrates ways in which government agencies and corporations have learned from experience and are better prepared to react to this type of emergency crisis. Read more
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