Of Snakes, UFOs, Coffee and Quantum Theory: CommCore’s Nick Peters “What Were They Thinking?” video blog explains the 76ers’ Winning Secret.
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CommCore Blog and News
What Were They Thinking?
What Were They Thinking: Heineken Beer Ad Protest Lights Up Social Media
In this episode of CommCore’s “What Were They Thinking” SVP Nick Peters looks at a recent Heineken TV ad that sparked social media protest before the company pulled it.
Make Sure Your Media Message is On-Point.
Read moreWhat Were They Thinking: A Handheld Device Could Put Your Firm At Risk
CommCore SVP, Nick Peters discusses how a cyber-attack on a small device could quickly turn into a large crisis communications issue.
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What Were They Thinking: Washington D.C. Shows Leadership
In this edition of “What Were They Thinking”, CommCore CEO, Andrew Gilman discusses D.C. Mayor Muriel Bowser’s latest announcement.
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What Were They Thinking: Cruise Lines Help Hurricane Irma Victims
CommCore CEO, Andrew Gilman discusses how cruise lines have taken efforts to help those in need.
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U.C. Irvine Gets It Right…Eventually
CommCore SVP, Nick Peters discusses a recent event that put U.C. Irvine in the news.
Communications Lessons from Three Mile Island
With decommissioning of the Three Mile Island nuclear power plant now slated for 2019, CommCore SVP Nick Peters looks back at lessons from a PR disaster that almost rivaled the plant accident itself. Read more
Arconic CEO’s Iconic Self-Destruction
CommCore SVP Nick Peters discusses how former Arconic CEO, Klaus Kleinfeld lost his job after sending one of his investors an ill-advised letter.
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Nivea’s Anti-Perspirant Ad Doesn’t Pass the Smell Test
CommCore’s Nick Peters weighs in Nivea’s ill-advised Facebook ad campaign
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Uber and Under: Leadership lessons from a blundering CEO
CommCore SVP Nick Peters comments on lessons Uber CEO Travis Kalanick could learn about leadership: