As COVID-19 vaccines roll out nationwide, can employers plan for getting back to the old normal? Perhaps, but not so fast.
Many Americans are skeptical of receiving the vaccine and any potential side effects. Read more
CommCore Blog and News
COVID-19 Communications – an opportunity to build morale and trust
As the COVID-19 vaccine slowly rolls out across the globe, the challenge is how can any business, non-profit, or association communicate effectively with employees, when most of them won’t get a shot for months? Read more
Difficult Conversations in the Virtual World
In the movie, Up in the Air, George Clooney played a consultant who traveled around the country and fired employees on behalf of client companies. When he was forced to use video technology as a substitute for face-to-face meetings, everything went bad. Read more
Cybersecurity Month: Communicate effectively to prevent or mitigate a crisis
We are all now very familiar with the simple advice to prevent the spread of COVID-19. U.S. Surgeon General Jerome Adams refers to the three W’s to make the message stick: Wash your hands, Watch your distance, and Wear a mask. Read more
The Race Towards a Coronavirus Vaccine and Reputation Restoration
For many reasons, public trust in the government institutions involved in the vaccine development process continues to wane. While reputation restoration for government agencies is critically important, there are a myriad of political pitfalls that factor in their responses. Read more
Virtual is here to stay, so make the best of it
Working through the pandemic reminds us of the impatient kids in the backseat of the car on a long road trip screaming: “Are we there yet?’ Are we there yet?”
Yes, we are there yet – for the foreseeable future – in the virtual work world. Read more
Green Eggs & Wash Your Hands: Let’s take a chuckle break from Zoom fatigue and other video platforms
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For the foreseeable future, most of us will be spending our work day on video platforms. In the hot days of summer, it’s a good time to take a break and laugh a little at our life. |
Thomas Jefferson was Right. Count to Ten. It Can Save Your Career
Thomas Jefferson had great advice to control anger: “When angry, count to ten before you speak. If very angry, count to one hundred.” During these very sensitive times many public figures are hitting the send button seemingly without a count or thoughtful review. Read more
The New KISS formula for COVID-19 Videos: Keep it Simple and Safe
As workplaces begin to reopen in some areas, communicators should recognize the fear factor and understand your colleagues’ anxiety in returning back to work. There will be countless questions on everything from safe seating to the availability of PPE. Read more
COVID-19 Communications – Messages Can Save Lives
If we could set the clock back two months, the goal in launching a new product or advocating an issue, was to engage audiences, achieve more click-through’s and increase the social shares. Read more
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