- Bungled protocols at Texas Presbyterian Hospital, site of the original infection
- Conflicting public messages from hospital, county, state and federal government authorities
- Lack of overall preparedness and coordination
CommCore Blog and News
The Washington Metro Shutdown: “Safety First” was the Message
- Safety first
- He is ready to take whatever actions are required to safeguard the public and salvage the crumbling system regardless of the consequences
Communicators and Succession Planning
Flint’s Water Crisis: From Drip to Torrent
Michigan Governor Rick Snyder’s public apology for the water crisis in Flint brings to light several crisis issues – many centered on communications problems:
- Was this a preventable crisis?
- Why didn’t Gov.
What’s Your Industry’s Trust-Breaker-Issue and What Will It Be In 2016?
For the pharmaceutical and biotechnology industries, the Trust-Breaker is drug/product prices. For automotive it has always been safety, but today cheating the EPA is just as hot. In banking and finance, it’s CEO’s pay and annual bonuses versus the average worker. Read more
CAPping 30 Years in Business: Lessons from an Ongoing Successful Run

Social Media Lessons From Pro Athletes
We’re not in the business of picking on pro athletes. But it sure appears that some of them are quite good at social media blunders. We can learn from two ill-advised postings over the summer:
Shortly after Washington Redskins quarterback Robert Griffin (aka RGIII) lost his starting job, an intern he hired to manage his social media postings “liked” a posting on Instagram criticizing the football team’s owner. Read more
Cold Dead Fish and Airline Safety
How popular would sushi be if its menu description was “cold, dead fish”?
The challenge in message development, especially for an issue or product that you see all the time, is to make it interesting and memorable. Read more
Reddit Says “Good Riddance to Pao.” Now What?
As CommCore’s Nick Peters noted in our video blog, What Were They Thinking, Reddit’s interim CEO Ellen Pao took harsh criticism for a host of management actions and changes that culminated in her firing of the well-liked Victoria Taylor who ran the website’s popular discussion forum: Ask Me Anything. Read more
Winning a $280 Million Contract- Does Extra Practice Pay Off?
This is the story of a high stakes RFP (request for proposal) in Texas. It’s relevant to anyone who has ever been involved in a competitive bid that required both a written and oral component. Read more