CommCore Blog and News

Posts Categorized: Blog

The Observer: Media Training Tips to Master Reporter Cadence

by Amy Doman

Journalists pride themselves – as they should – at being unpredictable during interviews. Where’s the fun if there are no curveballs heaved at you from time to time?! There is, though, a common process cadence that many reporters follow during the actual Q&A – particularly for print/online interviews that tend to run anywhere from 15 to 45 minutes. Read more

PR for Scientists: Effective Storytelling Can Save Vital Research

by Amanda Jenkins

pr for scientistsImagine if the most important scientific discovery in a decade occurs, but nobody finds out. This may be reality because if the scientist is unable to meaningfully communicate the initial findings or benefit, there could be no interest or funding, and the idea dies.

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How PR Agencies Plan for a Reputation Crisis

by Amanda Jenkins

Marketing, PR and communications agencies are often called upon to advise clients who are in the midst of a reputation crisis. Like the proverb about the shoemaker’s children who have no shoes, does your agency have its own crisis preparation plan?

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