The most effective public relations strategy is when a company’s leadership is open to discussing when, and when not, to speak with the media.
For early-phase companies, particularly in biotechnology, it is essential to first identify target media, and customize messages to an audience.This Read more
Do’s:
– Check out the conference sponsors as potential client contacts, not just the attendees. Sponsor organizations often send executives and “buy” decision makers.
– Post unbranded content on the conference blog if possible. Read more
Pitching your business presents a two-fold opportunity — to differentiate your vision, capabilities and experience from competitors, and to persuade your prospect that you understand their needs and objectives better than anyone else. Read more
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