CommCore Blog and News
Posts By: Daiva MacKenzie
What Were They Thinking – Lufthansa
Grandma & Third Parties. It’s All About Trust.
Your grandmother was right when she used to say, “Don’t toot your own horn, let others do it.”
That’s even more true in today’s 24/7 world of crisis management. Third party advocates and spokespersons are experiencing increased influence as a way to build brand reputation and defend it when a crisis hits. Read more
What Were They Thinking: What Were They Thinking – Sigma Alpha Epsilon Fraternity & University of Oklahoma
The “New” Brave New World of Cyber Insecurity
Almost at hyper-speed, the year-old Target and JP Morgan cyber breaches are already in the rear-view mirror. Even Sony Pictures, the U.S. military’s Central Command, and Home Depot cyber breaches – all recent – are fading from headlines and public memory. Read more
What Were They Thinking: Little League Baseball
What Were They Thinking: Brian Williams
What Were They Thinking: Bill de Blasio and Andrew Cuomo
When Rumors Fly, Stay Steady – Hone Response Skills When Your Company Becomes Part of Takeover Talk
It doesn’t matter whether it was started by the rumor mill, an investor recommendation, or a public announcement, the M&A process is rife for speculation. M&A inquiries require a heightened set of skills when dealing with questions. Read more
E-Mail Protocol Lessons From The Sony Pictures Hacking
The hacking of SONY Pictures data not only raises questions about whether threats can force a company to pull a product from the market place, but generates a host of new concerns for anyone who uses e-mail or instant messaging. Read more