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CommCore Blog and News
PR for Scientists: Effective Storytelling Can Save Vital Research
Imagine if the most important scientific discovery in a decade occurs, but nobody finds out. This may be reality because if the scientist is unable to meaningfully communicate the initial findings or benefit, there could be no interest or funding, and the idea dies.
Crisis Communication Strategies Case Study: Delta Airlines
The recent crash of a Delta Airlines flight in Toronto reminds us how important crisis communication strategies can be. In crisis communications, it is crucial to disseminate information in a timely manner.
The CommCore Observer: Is it Time to Change the Channel?
X (Twitter) is so 2024. Do you feel stuck using the same social media channels? Are you still performing tasks manually without embracing AI?
Media Training Tips: When to say, “That’s a Good Question”
When you are at a press conference, panel discussion, or town hall, is there a best way to acknowledge a question?
There is no absolute best way, however, there are a few general rules and one very strict rule on how not to start your answer. Read more
The CommCore Observer: A Checklist for Navigating Shifting DEI Landscapes
How PR Agencies Plan for a Reputation Crisis
Marketing, PR and communications agencies are often called upon to advise clients who are in the midst of a reputation crisis. Like the proverb about the shoemaker’s children who have no shoes, does your agency have its own crisis preparation plan?
The CommCore Observer: When Clever Marketing Creates a Crisis
In a recent piece for lbbonline, we analyzed an unintentional, but avoidable situation where a marketing plan was perceived as insensitive by customers and caused a backlash, protests and a boycott. Read more
Cybersecurity Awareness Month: The Power of Transparent Communication
October is Cybersecurity Awareness Month. It’s also the awareness month for Breast Cancer, National Economic Awareness, Diversity Awareness and several other worthy issues and causes.
Being one of many is not an excuse for putting off the need to take stock of digital assets, revisit your plan and insurance policies, and improve defenses. Read more
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