CommCore CEO Andrew Gilman was quoted in Digiday’s article, “‘Not something that can be spun’: United is a brand in crisis”
“The leggings incident was embarrassing and may have been exacerbated by internet trolls, but this is an unmitigated disaster,” said Andrew Gilman, chief executive of the crisis communications firm CommCore Consulting Group. “In a moment, this has gone from being a flash crisis for United to having the potential to be a chronic crisis.”